About Us

We have served Belfast for over 80 years, establishing ourselves as the city's premier destination for luxury timepieces, designer handbags, and fine jewellery.

Located in a state-of-the-art showroom in central Belfast, we offer an expertly curated collection from the world's most prestigious brands.

 Our selection includes Rolex, Patek Philippe, and Audemars Piguet timepieces, alongside handbags from Chanel, Hermès, Louis Vuitton, and Gucci, and many more, as well as jewellery to suit every taste, occasion, and budget.


Our approach is built on expertise and discretion. We take the time to understand what you're looking for and provide informed guidance to help you make the right choice – whether you're investing in a significant piece, celebrating a milestone, or adding to your collection.

As a family-owned business with deep roots in Belfast, we've built our reputation on quality, authenticity, and personalised service. Our longevity in the city speaks to the trust our clients place in us.

We welcome you to visit our showroom and experience AMPM Luxury.

For those familiar with Belfast's luxury retail history, we formerly traded as McNeilly's.